When we talk about treating people with humanity—employees, clients, vendors, collaborators—what we’re really talking about is creating spaces where every voice not only matters but thrives. The rollback of DEI programs by major corporations reflects broader tensions in the business world as companies grapple with balancing values, economics, and politics.

At VVK PR + Creative (VVK), we, too, must weigh values, reputation, and revenue. So, here’s a principle we stand by with conviction: for DEI to have any real impact, it must be intrinsically woven into the fabric of an organization’s culture, strategy, and key decisions— regardless of external societal pressures. At VVK, it is.

As a company, we make decisions based on our values and good business. We listen. We are constantly evolving and learning with every new person we hire, with every client we support, and through every win or challenge we face. Authentic and effective DEI isn’t about checking boxes. It’s about being intentional, being disciplined and remaining steadfast in our unwavering commitment. It’s about building workplaces that thrive because they reflect the communities in which we operate. That was our commitment at our founding and will remain long into our future.

Building this foundation is more than a moral decision; it’s a business necessity. And for us, it will always be non-negotiable.

-Peter, Jamie, and Mike