Overview
TeachMichigan, an ambitious five-year initiative, is at the forefront of transforming educational landscapes in under-resourced schools across Michigan. Comprehending the significance of high-impact educators in shaping equitable education, TeachMichigan has engineered strategies to retain and develop these key figures in a profession facing the daunting challenges of attrition and lack of incentives.
Challenge
TeachMichigan faces high rates of teacher turnover and a lack of sufficient incentives to retain educators.
Our Video Solutions
A comprehensive media campaign was built around TeachMichigan’s narrative, featuring:
- Impactful videos conveying goals and teacher stories.
- Engaging commercials that illustrated the vision of TeachMichigan.
- Vibrant social media content that highlighted success stories and mobilized community support.
- Event recaps celebrating milestones and reinforcing participant investment.
- Documentary-style teacher profiles that spotlighted the inspiring journeys of educators.
Results
The strategic content amplified TeachMichigan’s reach, improving engagement metrics and bringing the plight and dedication of educators to a broader audience.
- TeachMI.org
