Why Your 2026 Messaging Strategy Needs an Emotional Reset
Data tells us what is happening, but emotion tells us why it matters. For years, the non-profit sector has leaned heavily on the “logic of impact” – charts showing lives touched, dollars raised and programs launched. But as we move into 2026, logic alone isn’t enough. To truly resonate, messaging must move beyond the spreadsheet […]
VVK Partner Jamie Kaye Walters Joins Detroit Mayor Sheffield’s Administration as Senior Director of Mayor Communications
FOR IMMEDIATE RELEASE January 21, 2026 DETROIT, MI – VVK PR + Creative, a Detroit-based integrated communications agency, announced today that Chief Marketing Officer and Partner Jamie Kaye Walters will transition from the agency to serve as Senior Director of Mayor Communications for Detroit Mayor Mary Sheffield’s administration, effective January 26, 2026. “Co-founding VVK with Peter […]
We’re Hiring an Operations and Administrative Manager
ABOUT THIS ROLE VVK PR + Creative is seeking an Operations and Administrative Manager to support the execution of the firm’s internal operations. This role reports to the CEO and manages our day-to-day internal operations and administration, including responsibilities like: Providing wide-ranging administrative support for leadership, finance and HR, and other internal activities Helping our […]
Mindset Mapping: Messaging That Shifts Perceptions
Of all the companies, organizations, and brands we know, our perception of them can often be boiled down to a single word. Are we engaged? Committed? Indifferent? Perplexed? Outraged? Try this quick exercise. In a word, how do you feel about: Apple? Wal-Mart? McDonalds? Exxon? UNICEF? Your local hospital? Your bank? Your credit card company? […]
Elements of a Successful Public Relations Conference
A public relations conference is a popular way for companies to renew and improve relationships with stakeholders through positive messaging. It is typically led by a company executive or spokesperson, and it usually acts as a gathering of clients, journalists, and other media representatives to receive and report on the event. It can also be […]