Alana is responsible for accounting and aspects of HR at VVK PR + Creative. After earning her degree from the University of Michigan, she began her career in operations then moved to marketing and then finance at Crunch Fitness’s corporate office. During her six years in New York City, she met her now-husband, Michael Sherman, who is also a partner at VVK PR + Creative. For more than 15 years, Alana has applied her excellent attention to detail and project management skills to her work in bookkeeping for various startups and established companies. She and Mike live in Charleston, SC to enjoy the sunny climate and raise their children, Jonah and Izzy.