What if the Mascot didn’t Show up for a Sponsorship… but Showed up for Work Instead?
There’s a template for sports sponsorships. You’ve probably seen this a thousand times – a suit standing next to a mascot, sport-related puns flying everywhere, everyone trying very hard to look like this is fun. It’s familiar. It’s safe. It’s also totally forgettable and, depending on what side of the monitor you’re on, totally embarrassing. […]
How Nonprofits Can Build Authentic Connection in 2026
Data tells us what is happening, but emotion tells us why it matters. For years, the non-profit sector has leaned heavily on the “logic of impact” – charts showing lives touched, dollars raised and programs launched. But as we move into 2026, logic alone isn’t enough. To truly resonate, messaging must move beyond the spreadsheet […]
Is Your Video Strategy Costing You Clients? 3 Hard Truths from the NTL Summit
I recently attended the National Trial Lawyers Summit in Miami. More than sparking ideas and making connections—it clarified a few hard truths about where personal injury marketing is headed, especially when it comes to video. I work closely with PI firms on video content and production, so I tend to listen for what’s actually making […]
VVK Partner Jamie Kaye Walters Joins Detroit Mayor Sheffield’s Administration as Senior Director of Mayor Communications
FOR IMMEDIATE RELEASE January 21, 2026 DETROIT, MI – VVK PR + Creative, a Detroit-based integrated communications agency, announced today that Chief Marketing Officer and Partner Jamie Kaye Walters will transition from the agency to serve as Senior Director of Mayor Communications for Detroit Mayor Mary Sheffield’s administration, effective January 26, 2026. “Co-founding VVK with Peter […]
We’re Hiring an Operations and Administrative Manager
ABOUT THIS ROLE VVK PR + Creative is seeking an Operations and Administrative Manager to support the execution of the firm’s internal operations. This role reports to the CEO and manages our day-to-day internal operations and administration, including responsibilities like: Providing wide-ranging administrative support for leadership, finance and HR, and other internal activities Helping our […]
The Strategic Role of Video in Personal Injury Marketing | A Q&A with John Heiple, VP of Creative Production, VVK PR + Creative
The Necessity of Video Q: Why is video no longer optional for personal injury firms in today’s digital landscape? John: Video is how people decide if they trust you before they ever read a word on your site. After an accident, everything is emotional, and video lets a firm control how it makes someone feel […]
Beyond the Billboard: How to Stop Losing PI Clients Before the First Call
Personal injury marketing isn’t won on the next billboard or even at the top of Google. It’s won – or lost – in the first 15 seconds someone spends on your website. That’s when “emotional elimination” happens. The Mistake Most Firms Make When someone visits a PI website after a serious accident, they’re not there […]
How to Build an Effective C-Suite Social Media Strategy
86% of Americans believe transparency from businesses is more important than ever before. With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Social media is a great tool for executives to advocate for big […]
Mindset Mapping: Messaging That Shifts Perceptions
Of all the companies, organizations, and brands we know, our perception of them can often be boiled down to a single word. Are we engaged? Committed? Indifferent? Perplexed? Outraged? Try this quick exercise. In a word, how do you feel about: Apple? Wal-Mart? McDonalds? Exxon? UNICEF? Your local hospital? Your bank? Your credit card company? […]
Elements of a Successful Public Relations Conference
A public relations conference is a popular way for companies to renew and improve relationships with stakeholders through positive messaging. It is typically led by a company executive or spokesperson, and it usually acts as a gathering of clients, journalists, and other media representatives to receive and report on the event. It can also be […]