Our Agency

We know our strength comes from our people. Each person on this team adds expertise, energy, and creativity to everything we do.

Our distinct perspectives, experience, and passion fuel our ideas and ultimately drive the success we achieve together.

Our Culture

What we value

Strategy is not just about creating plans; it’s about tailoring and executing those plans to meet unique goals.

Creativity is the ultimate problem-solver and limitless source for inspiration.

We champion diversity, equity, belonging and accessibility in everything we do. This is reflected in our hiring practices, who we choose to partner with, and our inclusive communication strategies.

VVK PR + Creative Student Scholarship

The VVK PR + Creative Student Scholarship is in partnership with Wayne State University’s Department of Communications. This needs-based scholarship is designed to support students pursuing studies in video production, graphic design, digital design, and public relations. Located in the vibrant heart of Midtown Detroit, Wayne State University shares our commitment to fostering opportunities for passionate individuals. At VVK, we believe in empowering the next generation of creative minds and providing them with the tools they need to succeed.

OUR TEAM

The People A.K.A. VVKers

Peter Van Dyke

CEO + Partner

PUBLIC RELATIONS: MICHIGAN

Laura L’Esperance

Executive Vice President of PR (Michigan)

Ashleigh Chatel

Associate Vice President Client Services

Craig Fahle

PR Director

Lauren Detwiler

PR Director

Stephen Jones

Senior Account Executive

Carrie Paveglio

Account Executive

Zakiyyah Wade

Account Executive

Ariel Pride

PR Coordinator

Mia Naylor

PR Coordinator

PUBLIC RELATIONS: NATIONAL

Ned Ward

Senior Vice President of PR (National)

Jen Zottola

Senior PR Director

Stephanie Heckman

Senior PR Director

Gabby Apuzzo

PR Director

Alan Helimsky

Senior Account Executive, Digital Marketing

VIDEO

Michael Sherman

Executive Vice President / Head of Creative Production + Partner

John Heiple

Vice President, Creative Video Production

Justin Skotarczyk

Associate Creative Director

Michelle Oliver

Senior Video Producer

Kyle Fields

Production Manager + Director of Photography

Dyan Bailey

Video Editor / Motion Graphics

Vonetta Gates

Writer / Producer

Tommy Binkley

Editor / Motion Graphics

ADMIN

Alana Sherman

Accounting

“In my 20-year experience, I’ve never worked with a group of people so passionate about their craft or their clients. It makes working with and for this team very rewarding and exciting. VVK really invests in their employees and really seems to understand that work life balance is important and that they want their people to feel appreciated.”

DYAN BAILEY - EDITOR + MOTION GFX

Izzy Inspires + VVK Gives Back

After a courageous 7-year battle with brain cancer, this world lost Izzy Sherman. Izzy, the daughter of our beloved co-workers and friends Mike and Alana Sherman, was truly remarkable. She defied the odds twice, living life with unparalleled courage and spreading joy wherever she went. To honor her legacy, VVK PR + Creative has named our giving-back initiative “Izzy Inspires + VVK Gives Back.” We are dedicated to impacting our communities, particularly in Detroit, by supporting organizations that align with our values and passion for making a difference. Join us as we continue to spread love and joy in Izzy’s name. VVK has proudly supported organizations such as Detroit Public Theatre, Michigan Humane, Autism Alliance of Michigan, and InsideOut Literary Arts, among others.

CAREERS

Interested in joining the team? We’re always looking for enthusiastic and dependable teammates!

Send us an email at careers@vvkagency.com