Laura L’Esperance is the Senior Vice President of Public Relations for VVK PR+ Creative. In this role, Laura oversees communications and media strategy for corporate and nonprofit clients as well as supports new business development across the entire portfolio. Laura leads account teams in driving results for clients as diverse as the Great Lakes Water Authority, Health Alliance Plan, the Autism Alliance of Michigan and the Alternative Foundation. She also leads a team of eight PR and digital strategists supporting their professional development and growth. 

She brings more than two decades of experience in public relations, communications strategy, marketing, and brand management across the corporate, nonprofit and governmental sectors. Before joining VVK, Laura served as the Senior Vice President of External Affairs for the national veteran-serving nonprofit The Mission Continues. Earlier in her career she was the Head of Global Communications, as well as the Vice President of Global Branding for the Commercial Insurance division of American International Group (AIG) in New York and held communications roles at an education nonprofit and a municipality. 

Laura—a metro Detroit native—relocated back to the area from New York City in 2016. She’s an active member of the Georgetown University Detroit Hoyas Alumni board and a volunteer with several local nonprofits. 

She holds a B.S. in Communications and Public Relations from The University of Texas as well as an M.B.A. from Georgetown University’s McDonough School of Business. An avid reader and traveler, and a budding golfer, while not in the office, Laura’s likely shopping at local independent bookstores, accumulating new stamps in her passport or searching for her golf ball in the brush of local courses.