Jen Zottola is a communications strategist and master storyteller with 20+ years of experience. As Senior PR Director at VVK PR + Creative, she leads national account teams in developing and executing integrated programs that elevate visibility, build thought leadership, and drive industry-shaping conversations.  

Specializing in messaging strategy and executive positioning, Jen has partnered with Fortune 500 companies and global enterprises such as GE, Lockheed Martin, Booz Allen Hamilton, Cognizant, and Boston Scientific, as well as nonprofits, member associations, and other leaders looking to deepen and expand their influence.    

Leveraging her journalism degree and corporate communications background, Jen navigates the complexities of large organizations while embracing the agility of high-growth startups to help clients across industries—including commercial architecture, finance, government and defense, and healthcare technology—craft differentiated, emotionally resonant stories that connect with every audience. 

Jen started her PR career with Weichert, Realtors and spent 18 years with Stern Strategy Group before joining VVK. A New Jersey native and Penn State graduate, Jen now calls Pittsburgh home, where she lives with her husband and teenage daughter.