Is Your Video Strategy Costing You Clients? 3 Hard Truths from the NTL Summit
I recently attended the National Trial Lawyers Summit in Miami. More than sparking ideas and making connections—it clarified a few hard truths about where personal injury marketing is headed, especially when it comes to video. I work closely with PI firms on video content and production, so I tend to listen for what’s actually making […]
The Strategic Role of Video in Personal Injury Marketing | A Q&A with John Heiple, VP of Creative Production, VVK PR + Creative
The Necessity of Video Q: Why is video no longer optional for personal injury firms in today’s digital landscape? John: Video is how people decide if they trust you before they ever read a word on your site. After an accident, everything is emotional, and video lets a firm control how it makes someone feel […]
Beyond the Billboard: How to Stop Losing PI Clients Before the First Call
Personal injury marketing isn’t won on the next billboard or even at the top of Google. It’s won – or lost – in the first 15 seconds someone spends on your website. That’s when “emotional elimination” happens. The Mistake Most Firms Make When someone visits a PI website after a serious accident, they’re not there […]
Energizing Executive Visibility Through Short-Form Video Content
In today’s fast-paced world, short-form video content reigns supreme over all other forms of social media content. Why? Believe it or not, the human attention span is estimated to be just around 8 seconds – only one second below that of a goldfish. Short-form video has become the most popular medium for businesses and their executives to showcase their […]
Celebrating Izzy and the Impact of Izzy Gives
June 3, 2025 We honor what would have been Izzy Sherman’s 14th birthday. Izzy, the beloved daughter of VVK colleagues and friends Alana and Mike Sherman, continues to inspire us with her courage, spirit, and generosity. Throughout her journey, Izzy showed extraordinary strength and resilience. Twice, she defied medical expectations, outliving prognoses and living each […]
Giving Your Company a Face: The Importance of Executive Communications Strategy
May 19, 2025 An executive communications strategy is vital to any organization’s reputation. We offer tips for putting a face to your company. Whether your organization needs to weather public scrutiny, build a name for itself or just make a better connection with customers and stakeholders, it’s crucial that you have a “company face.” The […]
From Thought Leadership to Executive Visibility Strategy: Why People Matter as Much as Ideas
May 7, 2025 Thought leadership is the content, but executive visibility is the voice. Why is the distinction important? Organizations across industries seek to leverage their research, case studies and broader ideas to drive visibility and impact. We work with many such organizations whose goal is to create and disseminate a body of such thought leadership to […]
VVK PR + Creative Acquires Stern Strategy Group’s PR Division
March 24, 2025 At VVK PR + Creative we’ve always believed in growing smartly to deliver value to our clients, and today, we’re thrilled to announce a monumental step forward in that mission. We’re proud to share that VVK has acquired Stern Strategy Group’s PR division, a move that brings more than 40 years of […]
VVK PR + Creative Expands Michigan Team with Four Talented Additions
March 17, 2025 At VVK PR + Creative, we are excited to share news of our strategic growth. Since the beginning of the year, we’ve welcomed four exceptional professionals to our Michigan team, reinforcing our commitment to delivering unparalleled public relations, creative, and digital marketing services to our clients. Meet the New Members of Our […]
DEI, VVK’s Perspective
When we talk about treating people with humanity—employees, clients, vendors, collaborators—what we’re really talking about is creating spaces where every voice not only matters but thrives. The rollback of DEI programs by major corporations reflects broader tensions in the business world as companies grapple with balancing values, economics, and politics. At VVK PR + Creative […]