How Nonprofits Can Build Authentic Connection in 2026
Data tells us what is happening, but emotion tells us why it matters. For years, the non-profit sector has leaned heavily on the “logic of impact” – charts showing lives touched, dollars raised and programs launched. But as we move into 2026, logic alone isn’t enough. To truly resonate, messaging must move beyond the spreadsheet […]
Is Your Video Strategy Costing You Clients? 3 Hard Truths from the NTL Summit
I recently attended the National Trial Lawyers Summit in Miami. More than sparking ideas and making connections—it clarified a few hard truths about where personal injury marketing is headed, especially when it comes to video. I work closely with PI firms on video content and production, so I tend to listen for what’s actually making […]
The Strategic Role of Video in Personal Injury Marketing | A Q&A with John Heiple, VP of Creative Production, VVK PR + Creative
The Necessity of Video Q: Why is video no longer optional for personal injury firms in today’s digital landscape? John: Video is how people decide if they trust you before they ever read a word on your site. After an accident, everything is emotional, and video lets a firm control how it makes someone feel […]
Beyond the Billboard: How to Stop Losing PI Clients Before the First Call
Personal injury marketing isn’t won on the next billboard or even at the top of Google. It’s won – or lost – in the first 15 seconds someone spends on your website. That’s when “emotional elimination” happens. The Mistake Most Firms Make When someone visits a PI website after a serious accident, they’re not there […]