DETROIT, MI – VVK PR + Creative, a Detroit-based integrated communications agency, announced today that Chief Marketing Officer and Partner Jamie Kaye Walters will transition from the agency to serve as Senior Director of Mayor Communications for Detroit Mayor Mary Sheffield’s administration, effective January 26, 2026.     

“Co-founding VVK with Peter Van Dyke and Mike Sherman has been one of the most fulfilling chapters of my career. What we’ve built together is an agency that truly serves mission-driven organizations making a difference, and it reflects our shared values and the exceptional team we brought together. I’m grateful for their partnership and friendship, and I’m excited to watch VVK continue to grow under their leadership,” said Walters.     

In her new role as Senior Director of Mayor Communications, Walters will lead Mayor Sheffield’s communications strategy, developing resident-centered messaging that advances the administration’s priorities including public safety, housing, economic mobility, and neighborhood revitalization.”     

“When Mayor Sheffield offered me the role, my decision instantly became clear. The chance to work for the people of Detroit and alongside a leader committed to equity, transparency, and real progress was an opportunity I couldn’t turn down,” Walters continued.     

Walters brings more than two decades of strategic communications, crisis management, and executive leadership to the role. She spent 20 years at WDIV Local 4 (Detroit’s NBC affiliate), where she served as Creative Services & Programming Director, leading marketing and community engagement while managing a 34-person team. She executive produced major Detroit cultural events including America’s Thanksgiving Parade and Ford Fireworks, as well as political programming including the Sunday morning political show Flashpoint. With extensive experience developing integrated campaigns and PR strategies, Walters is a 25-year Detroit resident with deep civic engagement experience and extensive relationships across media, nonprofit, and municipal sectors throughout the region.

 “Jamie has made an indelible impact in shaping the brand and culture of VVK in these critical first years since we opened in 2022,” said Van Dyke, CEO VVK PR + Creative. “While she will be missed at the agency, her influence in shaping VVK will be part of our DNA for many years to come.  We are incredibly proud to have her be part of this historic moment for our city and believe her contributions to Mayor Sheffield’s team will be of great value as Detroit rises higher.”     

The transition comes as VVK continues its strong growth trajectory, having expanded from 10 to 28 team members in four years and growing to $4 million in revenue. In 2025, the agency strengthened its national capabilities through the acquisition of Stern Strategy Group’s public relations division, positioning VVK to serve clients across Michigan and beyond while maintaining deep Detroit roots. 

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