The Brief 

Oliver Wyman Health and Life Sciences (OWHLS) is a specialized management consulting practice serving payers, providers, digital health, and life sciences organizations, with a focus on creating positive change in healthcare.

OWHLS engaged VVK PR + Creative (previously Stern Strategy Group) ahead of the launch of the Oliver Wyman Health Innovation Center (OWHIC) and its Health Market 2.0 research. This was more than a launch – it was a pivotal opportunity to elevate Oliver Wyman from a trusted partner to a leading voice in healthcare innovation.

The Strategy 

VVK developed a strategy anchored in milestone moments to elevate executive voices and position OWHLS at the center of key industry conversations. These efforts were designed to strengthen OWHLS’s reputation and establish it as a thought leader in healthcare innovation.

Our integrated approach spanned:

• Media to amplify research and insights
• Speaking to showcase leadership on influential stages
• Digital to extend reach and reinforce visibility

The Work

• Built visibility for OWHLS research and executives across top-tier business and healthcare media.
• Secured speaking opportunities for leadership at influential industry events.
• Facilitated connections with high-profile journalists and industry influencers at key moments.
• Provided strategic guidance on social and digital channels to amplify reach and engagement.

The Impact

What began as a six-month engagement evolved into a multi-year partnership as OWHLS expanded its research and expert bench.

• Sustained Media Presence: Developed relationships with influential journalists, resulting in ongoing coverage across top-tier and healthcare outlets, including Bloomberg, Forbes, The Hill, Managed Care, Medical Economics, The New York Times, and The Wall Street Journal.
• Elevated Executive Visibility: Secured speaking engagements at leading industry forums such as the AHA Leadership Summit, Chautauqua, Commonwealth Club, Health Data Palooza, MedCity, Medical Informatics World, Next Healthcare IT, and the Wharton Healthcare Business Conference.
• Enduring Thought Leadership Platform: Established a repeatable model for integrating media, speaking, and digital strategy to sustain OWHLS’s influence as its research and team grew.