VVK Podcast | Attention Spans, Algorithms, and the Future of News
Local news fuels nearly every conversation we have, from politics to schools to the stories we share at work, yet the system that produces it is under real strain. In this episode, we sit down with Katy Locker of Bridge Michigan and BridgeDetroit, Annalise Frank of Axios Detroit, and Zoe Clark of Michigan Public to […]
VVK’s March Newsletter | Time Flies When You’re Having Fun
One year ago, VVK made a monumental decision—one that would shape the future of our agency and expand the impact we deliver for clients across the country: We acquired Stern Strategy Group’s PR division. But the heart of that decision wasn’t rooted in spreadsheets or valuations; it was grounded in something far more enduring: people over […]
What if the Mascot didn’t Show up for a Sponsorship… but Showed up for Work Instead?
There’s a template for sports sponsorships. You’ve probably seen this a thousand times – a suit standing next to a mascot, sport-related puns flying everywhere, everyone trying very hard to look like this is fun. It’s familiar. It’s safe. It’s also totally forgettable and, depending on what side of the monitor you’re on, totally embarrassing. […]
Using Mindset Mapping to Restore Trust and Optimism in Higher Ed
Data Proves the Value, but Emotion Restores the Belief For years, higher education has relied on the logic of prestige – rankings, endowment growth, and impressive research outputs. But as we navigate 2026, logic alone isn’t enough to bridge the growing divide between academia and the public. With the demographic cliff shrinking the pool of […]
How Thinking in Headlines Evolves Your Media Strategy
Your organization likely has an interesting story to tell. But the media may not easily see it. When trying to get your company’s name and leaders more visibility through the press, it’s important to think not as yourself – someone with a stake in what you have to say – but instead as a neutral […]
How Nonprofits Can Build Authentic Connection in 2026
Data tells us what is happening, but emotion tells us why it matters. For years, the non-profit sector has leaned heavily on the “logic of impact” – charts showing lives touched, dollars raised and programs launched. But as we move into 2026, logic alone isn’t enough. To truly resonate, messaging must move beyond the spreadsheet […]
Is Your Video Strategy Costing You Clients? 3 Hard Truths from the NTL Summit
I recently attended the National Trial Lawyers Summit in Miami. More than sparking ideas and making connections—it clarified a few hard truths about where personal injury marketing is headed, especially when it comes to video. I work closely with PI firms on video content and production, so I tend to listen for what’s actually making […]
VVK Partner Jamie Kaye Walters Joins Detroit Mayor Sheffield’s Administration as Senior Director of Mayor Communications
FOR IMMEDIATE RELEASE January 21, 2026 DETROIT, MI – VVK PR + Creative, a Detroit-based integrated communications agency, announced today that Chief Marketing Officer and Partner Jamie Kaye Walters will transition from the agency to serve as Senior Director of Mayor Communications for Detroit Mayor Mary Sheffield’s administration, effective January 26, 2026. “Co-founding VVK with Peter […]
We’re Hiring an Operations and Administrative Manager
ABOUT THIS ROLE VVK PR + Creative is seeking an Operations and Administrative Manager to support the execution of the firm’s internal operations. This role reports to the CEO and manages our day-to-day internal operations and administration, including responsibilities like: Providing wide-ranging administrative support for leadership, finance and HR, and other internal activities Helping our […]
The Strategic Role of Video in Personal Injury Marketing | A Q&A with John Heiple, VP of Creative Production, VVK PR + Creative
The Necessity of Video Q: Why is video no longer optional for personal injury firms in today’s digital landscape? John: Video is how people decide if they trust you before they ever read a word on your site. After an accident, everything is emotional, and video lets a firm control how it makes someone feel […]