How to Build an Effective C-Suite Social Media Strategy
86% of Americans believe transparency from businesses is more important than ever before. With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Social media is a great tool for executives to advocate for big […]
Mindset Mapping: Messaging That Shifts Perceptions
Of all the companies, organizations, and brands we know, our perception of them can often be boiled down to a single word. Are we engaged? Committed? Indifferent? Perplexed? Outraged? Try this quick exercise. In a word, how do you feel about: Apple? Wal-Mart? McDonalds? Exxon? UNICEF? Your local hospital? Your bank? Your credit card company? […]
Elements of a Successful Public Relations Conference
A public relations conference is a popular way for companies to renew and improve relationships with stakeholders through positive messaging. It is typically led by a company executive or spokesperson, and it usually acts as a gathering of clients, journalists, and other media representatives to receive and report on the event. It can also be […]
Energizing Executive Visibility Through Short-Form Video Content
In today’s fast-paced world, short-form video content reigns supreme over all other forms of social media content. Why? Believe it or not, the human attention span is estimated to be just around 8 seconds – only one second below that of a goldfish. Short-form video has become the most popular medium for businesses and their executives to showcase their […]
Celebrating Izzy and the Impact of Izzy Gives
June 3, 2025 We honor what would have been Izzy Sherman’s 14th birthday. Izzy, the beloved daughter of VVK colleagues and friends Alana and Mike Sherman, continues to inspire us with her courage, spirit, and generosity. Throughout her journey, Izzy showed extraordinary strength and resilience. Twice, she defied medical expectations, outliving prognoses and living each […]