How Philanthropies and Corporate Foundations Can Build Authentic Connection
Data tells us what is happening, but emotion tells us why it matters. For years, philanthropic and corporate social responsibility (CSR) teams have leaned heavily on proof of impact: grant totals, reporting metrics and program data. But data alone is rarely enough to move key audiences forward. Building trust with community partners means moving beyond […]
Politics, Headlines, and PR: Staying Relevant in an Election Year
You can spend months planning the perfect announcement, only to see it pushed aside by a political headline. That’s the reality of communicating during an election year. Political coverage dominates newsrooms, creating more competition for attention and fewer opportunities for organizations across industries to break through. We’ve seen firsthand that success during election season requires […]
Higher Ed’s Shift from Stats to Storytellers
Rankings and acceptance rates used to be a primary currency of trust in higher education. But with so many competing rankings, methodologies and lists flooding the space, audiences are sometimes left with more noise than clarity. While rankings still have their place and require a strategy of their own, a different kind of credibility is taking hold: one built on real voices, expertise and connection. We spoke with Stephanie Heckman, […]