Energizing Executive Visibility Through Short-Form Video Content
In today’s fast-paced world, short-form video content reigns supreme over all other forms of social media content. Why? Believe it or not, the human attention span is estimated to be just around 8 seconds – only one second below that of a goldfish. Short-form video has become the most popular medium for businesses and their executives to showcase their […]
Celebrating Izzy and the Impact of Izzy Gives
June 3, 2025 We honor what would have been Izzy Sherman’s 14th birthday. Izzy, the beloved daughter of VVK colleagues and friends Alana and Mike Sherman, continues to inspire us with her courage, spirit, and generosity. Throughout her journey, Izzy showed extraordinary strength and resilience. Twice, she defied medical expectations, outliving prognoses and living each […]
Giving Your Company a Face: The Importance of Executive Communications Strategy
Whether your organization needs to weather public scrutiny, build a name for itself or just make a better connection with customers and stakeholders, it’s crucial that you have a “company face.” The “faceless corporation” is a cliché but gets at an important truth: any organization will fare better reputationally if the average person can put […]
From Thought Leadership to Executive Visibility Strategy: Why People Matter as Much as Ideas
Organizations across industries seek to leverage their research, case studies and broader ideas to drive visibility and impact. We work with many such organizations whose goal is to create and disseminate a body of such thought leadership to establish expertise and attract clients or customers. At VVK we have long prided ourselves on being experts at thought […]
VVK PR + Creative Acquires Stern Strategy Group’s PR Division
At VVK PR + Creative we’ve always believed in growing smartly to deliver value to our clients, and today, we’re thrilled to announce a monumental step forward in that mission. We’re proud to share that VVK has acquired Stern Strategy Group’s PR division, a move that brings more than 40 years of executive visibility public […]
VVK PR + Creative Expands Michigan Team with Four Talented Additions
March 17, 2025 At VVK PR + Creative, we are excited to share news of our strategic growth. Since the beginning of the year, we’ve welcomed four exceptional professionals to our Michigan team, reinforcing our commitment to delivering unparalleled public relations, creative, and digital marketing services to our clients. Meet the New Members of Our […]
DEI, VVK’s Perspective
When we talk about treating people with humanity—employees, clients, vendors, collaborators—what we’re really talking about is creating spaces where every voice not only matters but thrives. The rollback of DEI programs by major corporations reflects broader tensions in the business world as companies grapple with balancing values, economics, and politics. At VVK PR + Creative […]
Team Schwartz vs. Big Insurance
February 12, 2025 Every year, the biggest night in advertising gives brands an opportunity to create larger-than-life moments. This was VVK PR + Creative’s fifth regional Super Bowl campaign for one of our law firm clients. This year, our creative team rolled up their sleeves to deliver something bold, nostalgic, and undeniably fun for Richard […]
VVK PR + Creative Wins Diversity Award at 2024 Salute to Diversity Awards
We are happy to announce that VVK PR + Creative has been recognized as a Diversity Focused Company Honoree at the 17th Annual Salute to Diversity Awards, hosted by Corp! Magazine. This prestigious accolade highlights our unwavering commitment to diversity, equity, and inclusion within the public relations and creative industry. A Milestone in Our Diversity […]
Welcome Nicole Novak to VVK
At VVK, we believe in continuously evolving and enhancing our creative endeavors, and this week marks a significant milestone in that pursuit. Please join us in officially welcoming Nicole Novak, who is closing out her first week as our Senior Editor + Motion Graphic Designer with the Creative Video Production team. Nicole’s extensive background in […]