Great Lakes Water Authority
The Brief In the early morning of February 17, 2025, the Great Lakes Water Authority (GLWA) experienced a historic 54-inch water transmission main break in Southwest Detroit. The incident affected approximately 300 homes, forcing evacuations and triggering a coordinated emergency response from both GLWA and the City of Detroit. Frigid temperatures intensified the severity of […]
Waste Management
The Brief Following a major rebrand from Waste Management to WM, the company sought to reposition itself as a forward-looking sustainability and environmental services leader. The new identity emphasized renewable energy, recycling, and environmental innovation—marking a fundamental shift from the company’s legacy perception as a traditional waste hauler. WM recognized that credibility in this space […]