What if the Mascot didn’t Show up for a Sponsorship… but Showed up for Work Instead?
There’s a template for sports sponsorships. You’ve probably seen this a thousand times – a suit standing next to a mascot, sport-related puns flying everywhere, everyone trying very hard to look like this is fun. It’s familiar. It’s safe. It’s also totally forgettable and, depending on what side of the monitor you’re on, totally embarrassing. […]
How Nonprofits Can Build Authentic Connection in 2026
Data tells us what is happening, but emotion tells us why it matters. For years, the non-profit sector has leaned heavily on the “logic of impact” – charts showing lives touched, dollars raised and programs launched. But as we move into 2026, logic alone isn’t enough. To truly resonate, messaging must move beyond the spreadsheet […]
Is Your Video Strategy Costing You Clients? 3 Hard Truths from the NTL Summit
I recently attended the National Trial Lawyers Summit in Miami. More than sparking ideas and making connections—it clarified a few hard truths about where personal injury marketing is headed, especially when it comes to video. I work closely with PI firms on video content and production, so I tend to listen for what’s actually making […]
The Strategic Role of Video in Personal Injury Marketing | A Q&A with John Heiple, VP of Creative Production, VVK PR + Creative
The Necessity of Video Q: Why is video no longer optional for personal injury firms in today’s digital landscape? John: Video is how people decide if they trust you before they ever read a word on your site. After an accident, everything is emotional, and video lets a firm control how it makes someone feel […]
Beyond the Billboard: How to Stop Losing PI Clients Before the First Call
Personal injury marketing isn’t won on the next billboard or even at the top of Google. It’s won – or lost – in the first 15 seconds someone spends on your website. That’s when “emotional elimination” happens. The Mistake Most Firms Make When someone visits a PI website after a serious accident, they’re not there […]