Curiosity Over Certainty: Reflections on My First Mackinac Policy Conference
There were two key moments that stayed with me during my first time at the Conference and as a Mackinac Future Leader. The first lasted maybe fifteen minutes. Tuesday evening, after check-in but before the event fully began, the halls of the Grand Hotel briefly emptied. I intentionally walked through the space, mostly alone, taking […]
How to Give Healthcare Messaging an Emotional Reset
For years, the healthcare industry has leaned heavily on the logic of metrics. Billboards tout “Top 100 Hospital” rankings, websites highlight low ER wait times and press releases praise the acquisition of cutting-edge robotic tech. These proof points matter. But as we navigate the complexities of effective communications in the current climate, logic alone is […]
Beyond Opening Day: How Hospitality Brands Build Legacy Through Storytelling
When people think about hospitality PR, they often think about grand openings. The ribbon cutting. The influencer previews. The first wave of media coverage. The excitement that comes with introducing something new to the market. While those moments matter, they’re only the beginning. One of the biggest misconceptions I encounter in hospitality communications is the […]
The Future of Agencies Is More Human Than You Think
I recently sat down with Nicole Schuman, Managing Editor of PRNews at the PRSA Counselors Academy Spring Conference for a conversation about where agencies are headed and what’s already changing in our business. Here are five takeaways from that conversation and how they show up in our work at VVK PR + Creative. 1. The […]
We’re Hiring a Public Relations Account Executive
About the Team VVK PR + Creative is an independent, integrated communications agency with Detroit roots and national reach. We partner with mission-driven and growth-focused organizations to establish messaging clarity and turn it into credibility that strengthens alignment and drives meaningful progress. Specializing in industries where communication is complex and trust is essential, we shape […]
We’re Hiring a Public Relations Senior Account Executive
About the Team VVK PR + Creative is an independent, integrated communications agency with Detroit roots and national reach. We partner with mission-driven and growth-focused organizations to establish messaging clarity and turn it into credibility that strengthens alignment and drives meaningful progress. Specializing in industries where communication is complex and trust is essential, we shape […]
Mindset Mapping: Messaging That Shifts Perceptions
Of all the companies, organizations, and brands we know, our perception of them can often be boiled down to a single word. Are we engaged? Committed? Indifferent? Perplexed? Outraged? Try this quick exercise. In a word, how do you feel about: Apple? Wal-Mart? McDonalds? Exxon? UNICEF? Your local hospital? Your bank? Your credit card company? […]
Elements of a Successful Public Relations Conference
A public relations conference is a popular way for companies to renew and improve relationships with stakeholders through positive messaging. It is typically led by a company executive or spokesperson, and it usually acts as a gathering of clients, journalists, and other media representatives to receive and report on the event. It can also be […]