The Strategic Role of Video in Personal Injury Marketing | A Q&A with John Heiple, VP of Creative Production, VVK PR + Creative
The Necessity of Video Q: Why is video no longer optional for personal injury firms in today’s digital landscape? John: Video is how people decide if they trust you before they ever read a word on your site. After an accident, everything is emotional, and video lets a firm control how it makes someone feel […]
Beyond the Billboard: How to Stop Losing PI Clients Before the First Call
Personal injury marketing isn’t won on the next billboard or even at the top of Google. It’s won – or lost – in the first 15 seconds someone spends on your website. That’s when “emotional elimination” happens. The Mistake Most Firms Make When someone visits a PI website after a serious accident, they’re not there […]