VVK’s May Newsletter | Why We Sometimes Say “No” in New Business
Over a 30-year career in public relations and marketing consulting, I’ve had my hand in more new business opportunities and written more proposals than I could ever count. However, joining VVK in early 2025 provided a fresh lens. Now more focused on business development, I’ve come to learn that some of the proposals I’d worked […]
VVK’s April Newsletter | Elevating Agency Work and the Clients We Serve
During introductory meetings, I often say, “I’ve been doing this work for over 30 years, but joining VVK slightly after its inception four years ago was my first experience on the agency side of the communications relationship.” My career has taken me through corporate communications, nonprofit leadership, and complex organizational change, yet stepping into agency […]
VVK’s March Newsletter | Time Flies When You’re Having Fun
One year ago, VVK made a monumental decision—one that would shape the future of our agency and expand the impact we deliver for clients across the country: We acquired Stern Strategy Group’s PR division. But the heart of that decision wasn’t rooted in spreadsheets or valuations; it was grounded in something far more enduring: people over […]