Barry Sanders, Kirk Gibson, Rick Mahorn, and Darren McCarty walk into a bar…
By John Heiple, VP of Creative Production Late last summer – a grainy cellphone video arrives from one of our clients. An idea for a commercial with some former athletes, a trivia night, and everyone answering the client’s tagline at the end. Fast forward to today – that rough sketch is now a 30-second Super […]
The Village Network Of Battle Creek: Creating Equity Through Collaboration
By Jamie Kaye Walters, COO / Head of Marketing and Talent In Battle Creek, a small city in Michigan, community-based organizations are coming together to promote equity and challenge systemic barriers that prevent growth and prosperity for Black, Indigenous, and People of Color (BIPOC) communities. The Village Network of Battle Creek is a collective of […]
VVK CEO Selected For Young American Leaders Program at Harvard Business School
Happy to announce that VVK’s CEO Peter Van Dyke was chosen for the Detroit region’s seventh cohort of the Young American Leaders Program (YALP) at Harvard Business School (HBS). The aim of YALP is to improve U.S. competitiveness by advancing prosperity for all Americans and to develop leaders who can implement cross-sector collaboration at the […]
Velocity Cow is now VVK PR + Creative
Velocity Cow is now VVK PR + Creative. We’re still producing great video and we’re still partnering with amazing clients. That’ll never change. How we move forward and what we can offer our clients, that IS changing. And it’s exciting! We’re now an integrated communications company with a 12-person team dedicated to helping clients tell stories in […]
In the news: “PR exec Peter Van Dyke launches new firm with other communications veterans”
EXERPT FROM CRAIN’S DETROIT BUSINESS (APRIL 25, 2022) By: Nick Maines Just seven weeks after a sudden departure from the Detroit public relations firm with his name on the front door, Peter Van Dyke is back with a new venture. Van Dyke and two other partners — Jamie Kaye Walters and Michael Sherman — have formed […]
Client in the News: “Invest Detroit Ventures Makes Money Moves for Disenfranchised Entrepreneurs”
By: Sherri Kolade (The Michigan Chronicle April 27, 2022) Although minority tech startups are making a larger footprint in Michigan, the landscape does not always offer equal financial footing from the initiation stages. Luckily, bridging the gap for these underserved entrepreneurs, like women, minorities, immigrant founders and other marginalized populations is something that comes naturally to Invest […]
Happy to Announce Laura L’esperance as VVK’s New SVP of PR
May 22, 2022: Recruitment is hard. Plain and simple. Never mind the immense competition for talent that challenges all employers, finding the right candidate, with the right skillset, who values our agency culture, takes time and intuition. But, sometimes there is that one candidate who just clicks. When I started interviewing for our senior […]
We Made a Podcast (With Craig Fahle)
June 14, 2022: You may be asking, why would a PR and creative company like VVK make a podcast? Because we can, and because it’s fun! Is it more work? You bet…but it’s awesome work. I have been incredibly fortunate over my career in both journalism and PR to forge relationships with some amazing people. […]
