Using Mindset Mapping to Restore Trust and Optimism in Higher Ed

backside graduation hats during commencement success graduates of the university

Data Proves the Value, but Emotion Restores the Belief For years, higher education has relied on the logic of prestige – rankings, endowment growth, and impressive research outputs. But as we navigate 2026, logic alone isn’t enough to bridge the growing divide between academia and the public. With the demographic cliff shrinking the pool of […]

We’re Hiring a Public Relations Intern

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VVK PR + Creative is seeking an enthusiastic and driven Public Relations Intern to join our team for a hands-on learning experience in agency life. This is a wonderful opportunity for someone who is interested in beginning a career in communications, expanding their skillset and contributing to growing an agency.  About the Team VVK PR […]

How Thinking in Headlines Evolves Your Media Strategy

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Your organization likely has an interesting story to tell. But the media may not easily see it. When trying to get your company’s name and leaders more visibility through the press, it’s important to think not as yourself – someone with a stake in what you have to say – but instead as a neutral […]