Beyond Opening Day: How Hospitality Brands Build Legacy Through Storytelling
When people think about hospitality PR, they often think about grand openings. The ribbon cutting. The influencer previews. The first wave of media coverage. The excitement that comes with introducing something new to the market. While those moments matter, they’re only the beginning. One of the biggest misconceptions I encounter in hospitality communications is the […]
The Future of Agencies Is More Human Than You Think
I recently sat down with Nicole Schuman, Managing Editor of PRNews at the PRSA Counselors Academy Spring Conference for a conversation about where agencies are headed and what’s already changing in our business. Here are five takeaways from that conversation and how they show up in our work at VVK PR + Creative. 1. The […]
VVK’s May Newsletter | Why We Sometimes Say “No” in New Business
Over a 30-year career in public relations and marketing consulting, I’ve had my hand in more new business opportunities and written more proposals than I could ever count. However, joining VVK in early 2025 provided a fresh lens. Now more focused on business development, I’ve come to learn that some of the proposals I’d worked […]
We’re Hiring a Public Relations Account Executive
About the Team VVK PR + Creative is an independent, integrated communications agency with Detroit roots and national reach. We partner with mission-driven and growth-focused organizations to establish messaging clarity and turn it into credibility that strengthens alignment and drives meaningful progress. Specializing in industries where communication is complex and trust is essential, we shape […]
We’re Hiring a Public Relations Senior Account Executive
About the Team VVK PR + Creative is an independent, integrated communications agency with Detroit roots and national reach. We partner with mission-driven and growth-focused organizations to establish messaging clarity and turn it into credibility that strengthens alignment and drives meaningful progress. Specializing in industries where communication is complex and trust is essential, we shape […]
VVK’s April Newsletter | Elevating Agency Work and the Clients We Serve
During introductory meetings, I often say, “I’ve been doing this work for over 30 years, but joining VVK slightly after its inception four years ago was my first experience on the agency side of the communications relationship.” My career has taken me through corporate communications, nonprofit leadership, and complex organizational change, yet stepping into agency […]
VVK’s March Newsletter | Time Flies When You’re Having Fun
One year ago, VVK made a monumental decision—one that would shape the future of our agency and expand the impact we deliver for clients across the country: We acquired Stern Strategy Group’s PR division. But the heart of that decision wasn’t rooted in spreadsheets or valuations; it was grounded in something far more enduring: people over […]
Using Mindset Mapping to Restore Trust and Optimism in Higher Ed
Data Proves the Value, but Emotion Restores the Belief For years, higher education has relied on the logic of prestige – rankings, endowment growth, and impressive research outputs. But as we navigate 2026, logic alone isn’t enough to bridge the growing divide between academia and the public. With the demographic cliff shrinking the pool of […]
How Thinking in Headlines Evolves Your Media Strategy
Your organization likely has an interesting story to tell. But the media may not easily see it. When trying to get your company’s name and leaders more visibility through the press, it’s important to think not as yourself – someone with a stake in what you have to say – but instead as a neutral […]