Institute of Management Accountants

IMA case study featured image

Overview For more than a century, the Institute of Management Accountants (IMA) has been at the forefront of the management accounting profession, championing the value of management accountants as indispensable to modern business. It needed to do the same for its own organization. For 15 years, VVK PR + Creative (then Stern Strategy Group) helped […]

London Business School

Overview To support London Business School’s advancement goals among its largest international alumni base, our team was tasked with elevating the School’s brand profile within the hyper-competitive U.S. business education market. At the outset, internal research revealed a significant barrier to alumni support: a perceived lack of prestige compared to domestic b-school peers. U.S.-based alumni […]

Teach for America Detroit – Teach Michigan

The Brief Michigan’s educators are navigating profound change—shifting policy priorities, workforce pressures, and evolving expectations inside and outside the classroom. TeachMichigan was created to strengthen educator retention and leadership by connecting teachers, alumni, and policymakers around shared purpose and practical solutions. Since TeachMichigan’s launch, VVK PR + Creative has partnered with the organization to build […]