VVK Podcast | Attention Spans, Algorithms, and the Future of News

Local news fuels nearly every conversation we have, from politics to schools to the stories we share at work, yet the system that produces it is under real strain.  In this episode, we sit down with Katy Locker of Bridge Michigan and BridgeDetroit, Annalise Frank of Axios Detroit, and Zoe Clark of Michigan Public to […]

Using Mindset Mapping to Restore Trust and Optimism in Higher Ed

backside graduation hats during commencement success graduates of the university

Data Proves the Value, but Emotion Restores the Belief For years, higher education has relied on the logic of prestige – rankings, endowment growth, and impressive research outputs. But as we navigate 2026, logic alone isn’t enough to bridge the growing divide between academia and the public. With the demographic cliff shrinking the pool of […]

How Thinking in Headlines Evolves Your Media Strategy

Save to Library Preview Crop Find Similar File #: 308176721 Many different newspapers as background

Your organization likely has an interesting story to tell. But the media may not easily see it. When trying to get your company’s name and leaders more visibility through the press, it’s important to think not as yourself – someone with a stake in what you have to say – but instead as a neutral […]