VVK PR + Creative shapes narratives, builds brands, and delivers results through a seamless blend of public relations and video production.

We believe in the power of unity; that’s why we’ve brought creative video production and savvy PR strategy under one dynamic roof.

Detroit is our launchpad and we proudly embrace the hustle, the heritage, and the future-forward mentality of the city. It’s a perspective we take to heart, whether we’re change-making in local communities or on the national stage.


Launched in April 2022, VVK PR + Creative brings together the expertise and diverse client portfolios of Peter Van Dyke, Jamie Kaye Walters, and Michael Sherman.

Our story has roots that go back to 2008. That’s when Michael Sherman and Jamie Kaye Walters founded Velocity Cow, a video production company born in a humble home office. Their passion for creating brilliant video projects quickly transformed Velocity Cow into a thriving business with a nationwide clientele.

Peter Van Dyke, with two decades of experience in the PR industry, owned a successful agency in Detroit, which he acquired in 2016 and led through immense growth for the following six years. 

Peter, Jamie and Mike decided to join forces in 2022, based on their mutual passion and vision to establish an agency that embodies the future of our industry while fostering meaningful relationships with clients, employees, and the community.

In June 2024, VVK PR + Creative expanded our horizons with the launch of Watermark Legal + Creative. This new division focuses on legal video marketing with upfront pricing, further building on our national portfolio of leading personal injury law firm clients. Watermark Legal + Creative exemplifies our commitment to excellence and innovation, providing specialized services tailored to the unique needs of the legal industry.



The People A.K.A. VVKers

VVK’s Leopard Initiative

(how we give back)


VVK PR + Creative is Certified Detroit Based business